Perhaps one of the most talked about watches last year was one that almost nobody could get their hands on – the M.A.D.1. It was a special project that made an MB&F creation more affordable and accessible to two sets of folks near and dear to the success of MB&F – previous customers (or the Tribe), and people who have collaborated with MB&F in the past on various projects (suppliers, etc.). While the materials were listed otherwise, many came to think of it as a time machine cunningly crafted of “unobtainium”.
But Maximilian Büsser clearly wants to connect with as many people as he and his company reasonably can. So he and his team spent the last year working on this little bijoux, the MB&F M.A.D.1 Red.
Long story short, for those of us on the outside (which in fairness, most of us are), we now have an opportunity to throw our hats in the ring with a chance to win one of the coveted slots to purchase our very own M.A.D.1 Red. This will be done through a lottery system. Should you get one of the golden tickets, you will be contacted and given instructions on how to place your order.
As the images will show, many of the elements are the same, with some changes that Mr. Büsser outlines in the YouTube video.
The price you pay, should you be one of the lucky winners will be – CHF 2900 excluding tax.
Should you be tempted to register for the lottery, here are the pertinents, straight from the source:
ENGINE
Inverted Miyota 821A automatic movement with winding rotor on top and lateral time display system.
Revolving hour and minute rings in aluminium alloy, engraved numbers with Super-LumiNova.
Winding rotor in titanium and tungsten, Super-LumiNova highlights.
Power reserve: 60 hours.
Frequency: 3 Hz / 21’600 a/h.
CASE
Frame material: stainless steel.
Sapphire crystal on top, main section in mineral glass.
Diameter 42 mm, height 18.8 mm.
Water resistance: 30 m / 90 ft / 3 ATM
STRAP & BUCKLE
Black calfskin leather with red stitching.
Folding buckle in stainless steel.
